Cradle to Cradle ? ... Yes Dude a concrete way to switch all together from linear way to design stuff, where we basically Take, Make, Dispose, to a real circular way, where waste is not included.
Let's be honest for a sec ... we do things the bad way, but we can do better, just have a look at Nature, how it designs things ... then let's get humble and go back to work.
Thanks to Mc Donough and Braungart, we can found more helpfull information here ...