«When we watched the snowboard movie « Picture This », released in 2008, we kept the name Picture and the adventure started…»

Few years later, Julien, Jérémy and Vincent, three childhood friends have been moving forward amazingly and the brand became a must have in the Alps and far beyond.

Picture is a concept based on strong values : 
The best possible environmentally friendly product design. Unique designs that stand out for their fresh colors and valued for their good quality. Cost prices are controlled to make sure that our products are a true alternative to conventional industrial production.

In order to develop the backpack category, Picture appointed chainppurdesign... A new adventure has just started !