chainpur design met the CEO of Toronsport in 2012. Toronsports is a famous retail company in HK registering high successes with Nike as worldwide best shop of the year for a while !

They wanted to re-build a German technical and historical mountaineering brand, BIGPACK and develop it on HK and China market.

chainpurdesign was selected to work on the new technical backpacks and create a brand identity through design.

We started with a short technical winter pack range, and then launched a large summer collection. Several concepts has been done since 2012 ! More will come for 2015 and 2016 ! check it out, the brand might outborder HK and China soon !